Marketing Research

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The ''nuts and bolts'' of marketing research. Marketing Research gives students a ''nuts and bolts'' understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students...

DAWN IACOBUCCI GILBERT CHURCHILL - MARKETING RESEARCH (Audio CD)